Do it Yourself Digital Marketing for Home Builders
Just like a client who wants to build a house themselves, sometimes you just can’t convince them otherwise 🙂
If you’re the type who wants to take charge of their digital marketing operations and perhaps put a staff member to work on a few tasks, here are a few steps and tasks that you could attempt in house, for better or worse.
These steps will be expanded over time and eventually available as a PDF download:
- Create your website. If you don’t want to hire a designer, you can use one of the DIY website builders such as Wix (terrible) or Squarespace (a littler better). We would always recommend WordPress on a secure server.
- Create a Google Business Profile (GBP). This is a vital part of getting local leads. This is the map listing that you will see on Google where people can quickly contact you, look at pictures you’ve posted, and leave a review. It is crucial to create, claim, and fill in all of your details accurately on the Google Business Profile.
- Create Your Facebook Page. Even though many home builders we’ve come across have a certain disdain for social media, it is still important to – at the very least – create your official company page on the main platforms. At the very least, create a Facebook company PAGE (not profile, as some have made the mistake of using a personal profile as a business page. This is not ideal. From an existing personal profile, ideally the business owner’s, create a PAGE, that will be housed under that personal profile).
- More to come!